23 Advanced eCommerce Marketing Strategies to Maximise ROI
23 Advanced eCommerce Marketing Strategies to Maximise ROI
It is the perfect time to start a new business, as the world of marketing has so many forums today. One such forum is e-commerce, which is a fascinating, challenging and ever-evolving forum. You can use a variety of e-commerce marketing tools to promote and grow your online business.
In this post today, we will focus on some key advanced marketing strategies that will help you create successful promotional campaigns on online platforms that will boost your sales and ROI.
1) Partner-Up with Social Media Influencers
The most popular influencer partnership is paid promotion. However, to have honest reviews for your products and create long-term relations with influencers, give it for free and see them promote your product. A brand ambassador for the brand is helpful, too, as the person showcasing your brand will not partner with your competitors.
2) Email Marketing
Out of all the e-commerce marketing strategies, email marketing has the highest ROI of 67.5% as it reaches the customers in real time and is easily accessible on their phones. In addition, it is cost-effective, helps you to stay connected with your target audience, and is easy to measure.
3) Live Chats with Customers
Closing deals don’t just happen in boardrooms. Live chats are a growing phenomenon in online shopping today. Have a team ready to answer any queries regarding any product swiftly. Train the team in a way that helps change prospective buyers into customers. It is also an effective e-commerce digital marketing strategy to grab your customer’s attention, retain them and boost revenues.
4) Join Online Communities
Participating in online communities will provide more leads, create brand loyalty and increase retention. Join online forums, answer questions, have discussion boards, have editorial content to start conversations, run contests, create surveys and polls, and get ratings and reviews.
5) SMS Marketing
SMS marketing is an intelligent e-commerce promotion strategy as you can include a link to your online post in the text, and the customer can easily engage with your business. In addition, you can send an instant notification, get feedback and reviews on your product and get eyeballs to your store by providing coupons and promotions. These strategies, more often than not, lead to conversion.
6) Customer Loyalty Programs
Delivering the same quality products with great efficiency builds customer loyalty. Ask for feedback, respond swiftly, set up a subscription service, and personalise the service by sending offers on birthdays or other important events. The idea is to make customers feel special and important and create exclusive experiences.
7) Social Media Promotion Tool
Compile data, and use social media analytics to identify your target audience. Set smart and achievable goals and have specific KPIs. Use multiple social media platforms and use your resources wisely. Post relevant content regularly and engage with your target audience by creating groups. Keep things fun and exciting by using emojis and GIFs.
One key component in e-commerce marketing is advertisement and personalising this strategy by collecting data on your target audience. Once you know your audience, it will help you to make suitable placements on the right platform, like Facebook, Youtube, TechCrunch, Instagram etc., to promote your product.
9) Financial Incentives
Incentives like sales, discounts, points, cashback, membership rewards, loyalty programs, and buy one get one free are always very attractive to customers. It is a good way to motivate the buyer. Because of these incentives, the customer is encouraged to spend more and bring in revenue and increase profit.
10) Implement Search Engine Optimisation
Create optimised landing pages, and speed up your website for a faster, user-friendly experience. Guest posting is another great tool, like influencer partnerships or brand ambassadors, as it helps draw a new audience. Keyword search is another important tool. In fact, it is the basis of SEO. Use google search console to see your product performance, your site’s traffic, and keyword performance.
11) Referral Programs
Referral programs are a very effective e-commerce marketing plan as it uses current loyal customers to bring in their friends and family into the system. It has been serving as the most effective tactic in the market, and organisations use it at all stages of the sales funnel. This method is effective because the new customers are confident that the brand is trustworthy since close relatives have recommended it. Word-of-mouth marketing works 90% times more than traditional marketing.
12) Online Publications
Magazines have always had a significant impact on customer psychology, whether online or offline. It is an excellent way to provide insight, inspiration and information about your product. Adding external links to your website is a good start and adding bonus information in these articles is a good way to keep the audience engaged. In addition, white papers, reports and guides are great at generating leads.
13) Free Shipping
In order to market free shipping, you need to factor shipping into operation and pricing. You must understand that free shipping is a long-term play, and incurring a short-term loss is an intelligent sacrifice. Give incentives to the customer with free shipping, like ordering free over a specific amount, buying two or more items, and having a limited time period for free shipping.
14) Affiliate Marketing
Affiliate marketing is everywhere today, from blogs to social media and what you have to do is connect with the right affiliate that matches your brand’s value system. Use intent-based keywords in this e-commerce marketing plan and create interesting and informative videos. Then, diversify by partnering up with multiple affiliates and initiate a brand-to-brand partnership.
15) Inclusion of Social Media Sharing Buttons on Websites
Choose buttons that fit the theme of your website, and do not go overboard with them. In fact, there is a rule of thumb just to have three buttons. The placements of the buttons are important. Decide where to put them to have maximum effect; the idea is to have the reader share it on the go.
16) Retarget to Drive Sales
Retargeting is basically for those viewers who have shown interest in your brand, but the interest has yet to convert into sales. Use site retargeting, engagement retargeting, impression retargeting, view retargeting, and click retargeting as some tools to drive sales.
17) Email Newsletters
18) Listings in Online Directories
Registering in a directory will expose your business to more traffic and connect you to potential customers. Create a google business profile and use google ads. Write blog posts for other sites and email subscribers, and create visually appealing, organised listings. Make sure you have SEO-optimised content so that your website gets better and top-of-the-chart search rankings.
19) Contests and Giveaways
For this method to work, make sure you outline the contest parameters very clearly. Then, create a landing page to announce the contest and keep it creative, fun and DIY-specific. It leaves room for creativity and should be a manageable task for the customer. After the contest is over, announce the winner publically and promote the winner, making them feel special.
20) Blog to Increase Traffic
Best e-commerce marketing strategies sometimes require time, money and energy. Having a blog in your digital marketing arsenal is a long-time investment. Don’t expect instant gratification from a blog, but it is definitely worth it. Post consistently with new information about your product, and provide extra information to the reader about your product to increase engagement and build a slow but steady relationship.
21) Websites on Search Engines
Content-specific search online is very much in demand today; hence as a business owner, it is imperative to put your website on search engines to increase visibility and get a higher ranking in search results. There are various search engines that you can use, like yahoo, bing and google.
22) Attribution Modelling To Measure Marketing Efforts
To have a distribution of credit over various touch points and determine how marketing interacts with all sales funnels, it is essential to have multiple touch modelling. You can use linear attribution, time decay attribution, U-shaped attribution, or Z-shaped attribution. This method is an advanced e-commerce marketing method.
23) Cutting Edge Analytics from Weavr
While it is crucial to implement all the above strategies, it is also imperative to stay in touch with current trends. You also need to find the most current and fitting tool for your product ecommerce marketing strategies like Weavr. This cutting-edge tool enables your business to make intelligent decisions for every campaign as they are well equipped with many different metrics.
The buyer’s mindset today is to get immediate gratification. Therefore, always be ready with analytics tools, especially dashboards giving you quick evaluation abilities. Once you analyse various metrics, you can tactically choose the strategies that will be best for marketing your ecommerce business. With a comprehensive plan in place, you can help your company reach new heights.