Scorecard & dashboards: What’s the difference, best practices & how to
Scorecards and dashboards are both tools that can be used to operate your business successfully and effectively, but they serve quite distinct functions. Simply put, a scorecard works better for managing strategy and a dashboard works better for managing operations. Scorecards and dashboards are frequently …
Analysing Data: 9 Common Errors and How to Fix Them for Improved Reporting
Understanding the customers and their behavior towards your brand is the key to improving sales, customer targeting, reducing costs, and building problem-solving strategies. But this productive process of assessing important data to leverage the best potential out of it might go wrong at times, even …
Metrics vs Analytics: Track the Right Data and Ask the Right Questions
Metrics and data analytics are fundamentally two different concepts, despite the fact that the phrases are frequently applied interchangeably. One is a verb, while the other is a noun. Therefore, discussions about data collecting can become confusing when individuals don’t make a distinction between the …
Boost your data analytics with these tools
As a manager of an organisation, whichever domain, do you analyse bulky data constantly? Do you feel the need to do it better with data getting larger each second? If your answer to the questions above is yes, then you are at the right place. …
How to handle e-commerce ad campaign performances across 3+ channels in 3 easy steps?
Are you having trouble handling and monitoring multiple ad campaigns across several channels? Your e-commerce success primarily depends on your ability to collate, analyse and present the performances of your online advertising initiatives across multiple channels. The collation process of data is easier said than …
Learning How to Manage Tracking Campaigns via Omnichannel
Running marketing campaigns has been a successful integration for enhancing the brand’s presence across various platforms. Omnichannel marketing is a prime method that businesses and top marketers are popularly using to increase the exposure of their products and services. Your sales rate is definitely multiplying …
Building Your Own Data Ecosystem: Unlocking The Hidden Value In Your Data
We are all living in a digital age where data is collected, bought, and sold worldwide. In today’s data-driven economy, the way you organise and leverage your data can make or break your success. Discover why it’s essential to build a Data Ecosystem explicitly tailored …